4700BC
Redesigned 4700BC app for higher retention
Transformed the app into a delightful, personalized experience with video gifting, loyalty rewards, and Netflix-themed content. Simplified checkout and introduced smart nudges for reorders, subscriptions, and seamless snack discovery.
About
4700BC is a premium gourmet snacking brand known for popcorn, chips, and gifting packs. This redesign focused on improving user retention through personalized UI, video gifting, and seamless discovery.
Client
4700BC
My Role
Product Designer
Project Type
UX Case Study – Mobile App
Timeline
6 Weeks
Problem
The checkout flow had too many steps - users dropped off.
Gifting was treated like a product, not an experience.
There were no prompts for users to reorder or subscribe.
The Netflix partnership wasn’t visible at all - a huge missed opportunity.
The app felt functional but not delightful or personal.
Users had a hard time finding healthy or specific snacks.
56%
cart abandonment
<18%
repeat purchases
Solution
Smarter Flows, Deeper Delight
Simplified checkout with one-tap “Buy Now” & “Gift My Mix” CTAs. Introduced video gifting, loyalty rewards, themed subscriptions (like Netflix Movie Night), and smart snack discovery with filters & bundles.
Succes metrics
38%
increase in product interaction
30%
drop in cart abandonment
22%
more add-to-cart actions
2x
repeat orders in just 4 weeks
Wanna know more?
I’d love to share more beyond this quick overview. From early user interviews to design decisions, constraints, and how we prioritized features like gifting, subscriptions, and emotional hooks—there’s a lot that shaped this case study. Let’s dive deeper!
