Innofund

Rebuilding the Startup Pitch Flow, End to End

Turned a chaotic funding process into a connected, structured experience for founders and investors. From mentorship to AI-screened pitches—this app makes startup funding human, smart, and scalable.

About

InnoFund connects early-stage startup founders with curated investors and expert mentors. Designed to bridge knowledge gaps, improve pitch quality, and unlock real funding conversations.

Product

Innofund

My Role

Product Designer
(End-End Ownership)

Project Type

UX Case Study – Mobile App

Timeline

3 Months

Problem

Right Pitch Never Reached the Right Investor

Low Engagement & High Drop-offs

Low Engagement & High Drop-offs

  • Great startups struggled to pitch confidently or get noticed

  • No support structure between “idea” and “funding”

  • Investors faced irrelevant, unqualified submissions

  • Language, visibility, and timing created friction for both sides

8/10

of early-stage founders don’t get replies due to poor pitch clarity.

65%

of decks are skipped in under 30 seconds.

Solution

Smarter Flows, Deeper Delight

01

AI Deck Screening

Ensure only investor-ready ideas pass through

02

Mentorship Layer

Founders prep with pitch experts before exposure

03

Industry Filters

Chips-based tags for
faster discovery

04

Live Video Calls

Real-time pitch with auto-translate
& transcripts

Real-time pitch with auto-translate & transcripts

Real-time pitch with auto-translate & transcripts. A feature I thoughtfully designed long before I/O ‘25 spotlighted it - making investor-founder calls clearer, more inclusive, and globally scalable.

05

Subscription Model

Trial-first, trust-led
conversion strategy

Succes metrics

45%

Increase in pitch acceptance

Faster investor replies

30%

More engagement post mentorship

35%

Less time to schedule investor calls

Wanna know more?

I’d love to walk you through the behind-the-scenes — from early user interviews and design trade-offs to how features like AI scoring, subscriptions, and emotional UX decisions shaped InnoFund. Let’s dive deeper.

@2024 ARUN KANNAN

Sketches, pixels, passion — all in one place.

@2024 ARUN KANNAN

Sketches, pixels, passion — all in one place.

@2024 ARUN KANNAN

Sketches, pixels, passion — all in one place.

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